Hoka had the wonderful idea to partner a master craftsman hat maker and Hoka elite runners to showcase their talents and dedication to their craft. Virginia City hat maker, Pascal Baboulin, created custom hats for the Hoka elite runners participating in the 2024 Western States 100 Mile Endurance Run.
Role: Producer
Director of Photography: Susie Kieck
Carnival Wave Campaign 2024
Role: Producer
Photographer: Emily Scarlett Romain
Medium: Print & Digital OOH, Social
Iconically Campaign 2023
Role: Producer
Photographer: Paul Calver
Medium: Print & Digital OOH, Social
Por Amor Campaign 2024
Role: Post Producer
Photographer: Polly Brown
Medium: Print & Digital OOH, Social, Broadcast
CR Peach Launch Campaign 2022
Role: Producer
Photographer/Director: Sydney Bensimon
Medium: Social & Digital
Photography coverage of the 2024 Western States 100 Mile Endurance Run
Client: Hoka
Creative Agency: Rhoam
Role: Producer
Photographers: Aisha McAdams, Sydney Lewis, John Larracas
Winter Social Campaign 2024
Role: Producer
Photographer: Dave Herron
Medium: Social
Photo shoot of Hoka elite athletes to accompany film piece highlighting Virginia City Hat Maker custom made hats
Creative Agency: Rhoam
Role: Producer
Photographer: Aisha McAdams
Medium: Social
Ally Bank Changes the Game in Women’s Sports
Role: Post Producer
Production Partners: Rock Paper Scissors, ArtJail, Heard City
Medium: Broadcast, Digital, Social
Employee Campaign 2022
Role: Producer
Photographer: Todd Selby
Medium: All print media, digital, social, PR
Winter Social Campaign 2022
Role: Producer
Photographer: Cody Guilfoyle
Medium: Social
CR Apple Superbowl 2024
Role: Post Producer
Production: Unreasonable Studios
Medium: Print & Digital OOH
Product Catalog 2019
Role: Producer
Photographers: Tyler Gourley, Kevin Netz
Medium: All print media
Brooks Run Visible Collection 2024
Role: Producer
Photographer: Aisha McAdams
Medium: Social
2025 Spring Collection
Role: Producer
Photographer: Aisha McAdams
Medium: Social
