Hoka came up with the brilliant idea to partner master craftsman hat maker Pascal Baboulin with Hoka elite runners, highlighting their shared dedication to their crafts. Pascal designed custom hats for the Hoka team taking part in the 2024 Western States 100 Mile Endurance Run.
Role: Producer
Director of Photography: Susie Kieck
Editor: Hennie van Jaarsveld
Agency: Rhoam Creative Studio
Carnival Cruise Lines - 2024 Wave Campaign
Role: Producer
Photographer: Emily Scarlett Romain
Retoucher: Unreasonable
Medium: Print + Digital OOH, Social
Agency: Anomaly
Ally Bank - 2023 Iconically Campaign
Role: Producer
Photographer: Paul Calver
Medium: Print + Digital OOH, Social
Retoucher: Smooch
Agency: Anomaly
Por Amor - 2024 Campaign
Role: Producer
Photographer: Polly Brown
Retoucher: Touch
Medium: Print + Digital OOH, Social, Broadcast
Agency: Anomaly
2024 Foot Locker Cross Country Nationals, presented by Hoka
Role: Producer
Photographers: Aisha McAdams, Aric Van Halen
Medium: Print + Digital OOH, Social
Agency: Rhoam Creative Studio
Ally Bank Changes the Game in Women’s Sports
Role: Producer
Production Partners: Rock Paper Scissors, ArtJail, Heard City
Medium: Broadcast, Digital, Social
Agency: Anomaly
Crown Royal Peach - 2022 Launch Campaign
Role: Producer
Photographer/Director: Sydney Bensimon
Post Production: Unreasonable
Medium: Social + Digital
Agency: Anomaly
Photography coverage of the 2024 Western States 100 Mile Endurance Run
Client: Hoka
Role: Producer
Photographers: Aisha McAdams, Sydney Lewis, John Larracas
Agency: Rhoam Creative Studio
Brooks - 2024 Run Visible Collection
Role: Producer
Photographer: Aisha McAdams
Medium: Social
Agency: Rhoam Creative Studio
Photoshoot featuring elite Hoka athletes to accompany a film showcasing the custom-made hats by Virginia City Hat Maker
Role: Producer
Photographer: Aisha McAdams
Medium: Social
Agency: Rhoam Creative Studio
Johnnie Walker - 2024 Winter Social Campaign
Role: Producer
Photographer: Dave Herron
Medium: Social
Agency: Anomaly
Albertsons - 2022 Employee Campaign
Role: Producer
Photographer: Todd Selby
Retoucher: Smooch
Medium: All print media, digital, social, PR
Agency: Anomaly
Dunkin’ - 2022 Winter Social Campaign
Role: Producer
Photographer: Cody Guilfoyle
Medium: Social
Agency: Anomaly
Crown Royal Apple - 2024 Superbowl
Role: Post Producer
Post Production: Hornet
Medium: Print & Digital OOH
Agency: Anomaly
Harley Davidson - 2019 Product Catalog
Role: Producer
Photographers: Tyler Gourley, Kevin Netz
Medium: All print media
Agency: MullenLowe
Ciele - 2025 Spring Collection
Role: Producer
Photographer: Aisha McAdams
Medium: Social
Agency: Rhoam Creative Studio
