I had the honor of producing this documentary for Hoka, following Brandon Dugi’s first Western States 100 mile run and the high school cross country team he coaches who supported him along the way. The project captured grit, belief, and the power of community, and I’m proud to have helped shaped that story from start to finish. 

Director + DP: Alex Tellez 
AC: Nick Cahill
Agency: Rhoam Creative Studio

Role: Producer for Tightrope Productions.

TRP served as the overarching Adidas service production partner for the Trinity Rodman super shoot, a portion of a larger campaign for the 2026 World Cup, handling local production and talent logistics for various creative agencies and leading the 2D federation jersey kits as well as Trinity Rodman 2D capture.

Photographer: Jared Soares

FULL COMMERCIAL CAN BE SEEN HERE

Alongside @stinkberlin + David Bishop Production leading the main 3D motion part.

Credits Motion
Creative Ad Agency: @atttd.studios
Director: @eoinglaister
DOP: @benmullen
Production Designer: @juan_sangre
Lead Stylist: @jo.stylist
Production partner: @stinkberlin
Production Service: @247twentyfourseven@tightropeproduction @smugglersite David Bishop Production
Offline edit: James Forbes Robertson @trimediting
Post Production: @katalyst.berlin
Grading: Andrew Francis @gabhastudios
Music & Sound: @astral_sound

Carnival Cruise Lines - 2024 Wave Campaign

Role: Producer
Photographer: Emily Scarlett Romain
Retoucher: Unreasonable
Medium: Print + Digital OOH, Social
Agency: Anomaly

Ally Bank - 2023 Iconically Campaign

Role: Producer
Photographer: Paul Calver
Medium: Print + Digital OOH, Social
Retoucher: Smooch
Agency: Anomaly

Por Amor - 2024 Campaign

Role: Producer
Photographer: Polly Brown
Retoucher: Touch
Medium: Print + Digital OOH, Social, Broadcast
Agency: Anomaly

Hoka partnered master craftsman hat maker Pascal Baboulin with Hoka elite runners, highlighting their shared dedication to their crafts. Pascal designed custom hats for the Hoka team taking part in the 2024 Western States 100 Mile Endurance Run.

Role: Producer
Director of Photography: Susie Kieck
Editor: Hennie van Jaarsveld
Agency: Rhoam Creative Studio

2024 Foot Locker Cross Country Nationals, presented by Hoka

Role: Producer
Photographers: Aisha McAdams, Aric Van Halen
Medium: Print + Digital OOH, Social
Agency: Rhoam Creative Studio

Ally Bank Changes the Game in Women’s Sports

Role: Producer
Production Partners: Rock Paper Scissors, ArtJail, Heard City
Medium: Broadcast, Digital, Social
Agency: Anomaly

Crown Royal Peach - 2022 Launch Campaign

Role: Producer
Photographer/Director: Sydney Bensimon
Post Production: Unreasonable
Medium: Social + Digital
Agency: Anomaly

Photography coverage of the 2024 Western States 100 Mile Endurance Run

Client: Hoka
Role: Producer
Photographers: Aisha McAdams, Sydney Lewis, John Larracas
Agency: Rhoam Creative Studio

Brooks - 2024 Run Visible Collection

Role: Producer
Photographer: Aisha McAdams
Medium: Social
Agency: Rhoam Creative Studio

Photoshoot featuring elite Hoka athletes to accompany a film showcasing the custom-made hats by Virginia City Hat Maker

Role: Producer
Photographer: Aisha McAdams
Medium: Social
Agency: Rhoam Creative Studio

Johnnie Walker - 2024 Winter Social Campaign

Role: Producer
Photographer: Dave Herron
Medium: Social
Agency: Anomaly

Albertsons - 2022 Employee Campaign

Role: Producer
Photographer: Todd Selby
Retoucher: Smooch
Medium: All print media, digital, social, PR
Agency: Anomaly

Dunkin’ - 2022 Winter Social Campaign

Role: Producer
Photographer: Cody Guilfoyle
Medium: Social
Agency: Anomaly

Crown Royal Apple - 2024 Superbowl

Role: Post Producer
Post Production: Hornet
Medium: Print & Digital OOH
Agency: Anomaly

Harley Davidson - 2019 Product Catalog

Role: Producer
Photographers: Tyler Gourley, Kevin Netz
Medium: All print media
Agency: MullenLowe

Ciele - 2025 Spring Collection

Role: Producer
Photographer: Aisha McAdams
Medium: Social
Agency: Rhoam Creative Studio