Hoka came up with the brilliant idea to partner master craftsman hat maker Pascal Baboulin with Hoka elite runners, highlighting their shared dedication to their crafts. Pascal designed custom hats for the Hoka team taking part in the 2024 Western States 100 Mile Endurance Run.

Role: Producer
Director of Photography: Susie Kieck
Editor: Hennie van Jaarsveld
Agency: Rhoam Creative Studio